Created in collaboration with the Hungarian Ice Hockey Federation, the concept explores how clothing can strengthen the connection between fans and their teams. By upcycling hockey jerseys into contemporary looks, the collection responds to the needs and desires of fans, transforming symbols of team identity into personal expressions of belonging. Each look offers fans a new way to celebrate their team while giving existing garments a second life through fashion.
Developed in collaboration with the Hungarian Ice Hockey Federation, the collection explores the connection between performance, functionality, and sustainability. It reinterprets fanwear as an active part of the match-day experience, creating a stronger connection between the fan, the team, and the atmosphere of the rink.
The oversized padded jackets are designed for thermal comfort in the cold environment of ice rinks, while the quilting reflects the dynamic movement and energy of hockey players. During a match provided by the Federation, I had the opportunity to observe the environment and identify the practical needs of fans. These observations informed the design of the functional elements, including an attachable seat cushion, glove sections connected to the jacket, and a scarf secured directly to the garment.
Sustainability is a key aspect of the collection, with the garments made from previously used hockey jerseys. Through upcycling and reuse, the existing materials are given a new purpose and their lifecycle is extended.